Proposal

Vol. 01 — 2026

Status

Ready to build

Viviana,made stronger.

A complete storefront, B2B marketing strategy and content engine — built for Viviana Türkiye to strengthen the brand at home, then carry it across four languages and borders.

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The opportunity

Viviana is ready to cross borders.

The product line is proven and the manufacturing is yours. What is missing is a single digital home that carries the brand into every market at once — in the customer’s own language, with a checkout that never sleeps.

DM WebMedia, together with Viviana Lebanon, proposes to build and run that home: a premium multilingual store, the catalogue uploaded and merchandised, and a marketing system engineered for both retail buyers and B2B distributors.

4

Languages, one store

3

Months of content & strategy

24/7

Multi-market checkout

What we build

Everything Viviana needs to sell online — in one engagement.

A complete package. Not a website and a to-do list — a finished storefront, filled with product, wired for marketing, handed over ready to grow.

01

Shopify Storefront

A fast, secure, conversion-first store on Shopify — the platform trusted by the world’s beauty brands.

02

Full Product Upload

Your Türkiye catalogue uploaded in coordination with your team — imagery, variants, shades, collections and pricing.

03

Four Languages

English, Turkish, Russian and Arabic — with true right-to-left support for the Arab market.

04

Creative UI / UX

A cinematic, editorial interface designed to make Viviana feel like the global house it is.

05

B2B Marketing Strategy

A distributor & wholesale growth plan to turn the storefront into an export engine.

06

3-Month Content Engine

A quarter of video, posts and campaigns — a full strategy, ready to publish.

The storefront

Your catalogue, merchandised to sell.

Below is real storefront work we’ve already produced for Viviana — the merchandising standard every product meets. Your full Türkiye range gets the same treatment, uploaded step by step in coordination with your team.

  • Collections by category — lips, eyes, face, nails
  • Shade & variant pickers built for cosmetics
  • Mobile-first checkout, Apple Pay & cards
  • Inventory synced to your Shopify admin
Real storefront work · Viviana
Velvet Matte LipstickLips

Velvet Matte Lipstick

$7.99

EyeShadow PaletteEyes

EyeShadow Palette

$22.99

Mascara HD Long LashesLashes

Mascara HD Long Lashes

$11.50

Glow Liquid HighlighterFace

Glow Liquid Highlighter

$9.99

Fantastic Face PaletteCheeks

Fantastic Face Palette

$14.99

Holographic Nail PolishNails

Holographic Nail Polish

$4.99

Fantastic Black EyelinerEyes

Fantastic Black Eyeliner

$7.50

Fantastic Eyebrow GelBrows

Fantastic Eyebrow Gel

$8.99

Four markets, one store

Every customer, in her own language.

The switcher at the top of this page is not a mockup — it is the proposal, working. Change the language and the whole experience follows. That is exactly how the Viviana store will feel.

🇹🇷

Türkiye

The home market and manufacturing base — the brand’s own language, front and centre.

🇷🇺

Russia & CIS

A premium beauty audience across Russian-speaking markets, served in Cyrillic.

🇸🇦

The Arab World

Gulf and Levant demand, delivered in fluent, right-to-left Arabic.

🌍

Global / English

The universal default — for every distributor, buyer and market in between.

Arabic renders fully right-to-left — layout, navigation and type all mirror for a native reading experience.

B2B growth strategy

From storefront to export engine.

The site sells to shoppers. The strategy sells to distributors. We build a B2B layer that turns Viviana’s digital presence into a magnet for wholesale buyers and retail partners across four markets.

Distributor acquisition

A wholesale inquiry funnel, line-sheet catalogue and outreach system to sign regional distributors.

Retail & chain partnerships

Positioning and materials to land Viviana on shelves in pharmacies, beauty chains and marketplaces.

Trade content & proof

Case studies, margins, bestsellers and brand assets that make saying “yes” easy for a buyer.

Performance foundations

Analytics, pixels and market-by-market reporting so every dollar of spend is accountable.

The B2B funnel

01

Attract

Multilingual content pulls buyers and shoppers into the ecosystem.

02

Convert

Retail checkout for consumers, wholesale inquiry for distributors.

03

Expand

Distributors reorder, chains restock, markets compound.

The 3-month engine

Ninety days of momentum.

A full content and marketing strategy for the first quarter — structured so every week builds on the last. From launch films to daily posts, this is the plan that keeps the store alive after we hand it over.

Month 1

Launch & Foundation

Brand film, storefront launch, hero product campaigns and the visual system that every future post is built on.

  • Launch campaign & teaser
  • Hero product videos
  • Channel setup & branding
  • Photography direction
Month 2

Amplify & Engage

Consistent publishing across platforms — tutorials, UGC-style reels, shade stories and community building in every language.

  • Weekly reels & tutorials
  • Localised posts ×4 languages
  • Influencer & UGC framework
  • Paid social kickoff
Month 3

Convert & Scale

Turn attention into sales — conversion campaigns, retargeting, distributor outreach and a full performance readout.

  • Conversion & retargeting ads
  • Seasonal / hero campaign
  • B2B distributor outreach
  • Performance report & roadmap

Content pillars

Product hero filmsTutorials & how-toShade & trend storiesUGC & social proofOffers & campaigns
12+

Video pieces

90+

Social posts

4

Languages served

1

Full strategy playbook

The investment

One package. One price.

$10,000complete engagement

Everything in this proposal — the store, the catalogue, four languages, the design, the B2B strategy and three months of content — in a single, transparent investment.

A single $10,000 investment — build, launch and a full quarter of growth.

* Influencer and model fees are not included — they are billed separately, based on the talent selected.

✓Custom Shopify storefront, designed & built
✓Full product catalogue uploaded & merchandised
✓Four languages — EN · TR · RU · AR (RTL)
✓Cinematic, mobile-first UI / UX design
✓B2B distributor & wholesale growth strategy
✓3-month content engine — video, posts, campaigns
✓Analytics, tracking & performance reporting
✓Handover, training & launch support

Let’s build it

Viviana, everywhere she should be.

A global brand deserves a global storefront. We’re ready to build it — the store, the languages, the strategy and the content — and to launch Viviana into four markets at once.

DM WebMedia.

In collaboration with Viviana Lebanon · A proposal for Viviana Türkiye

info@vivianalb.com